Designs that
speak volumes:
By Any Means

OneTO is an artist, whose music unfolds his life as an African American in Canada. One of the milestones in his career is the debut of the song “By Any Means”. To mark this memorable event, OneTO asked me to come up with designs for his new merchandise.

Simple imagery set in vibrant neon colors gives the hoodie the edge it needs to stand out under the stage spotlights. Strong san serif typefaces lend balance to the old school graphics (the skull, the gold bar, and the ace of spades), which rounded up the solution, as a modern yet retrospective vibe to the song“By Any Means”.