Small farm
with big love

Cuong Nien is a company based in Tay Ninh, Vietnam. This area is well-known for its fertile soil and subtropical climate, which are suitable to grow tropical fruits aside from rubber or sugar plantation. The company needs an identity to help them be easily recognized by local consumers. Moreover, the visual cues must indicate that Cuong Nien products originate from Tay Ninh.

The logo is the combination of 3 main factors: Sun - Soil - Seed. The message is straightforward with no smoke and mirrors. The duality of deep green and orangish mustard yellow makes the identity standout while harmonizing the overall design. These earthy tones represent the high-quality greenery, sunny weather all year round, and the healthy soil.