Student Union
Print
Brand Identity
Visual Identity
The mandate of
the Seneca Student Federation
Objective
Seneca Student Federation (SSF) is "to provide services & activities that benefit and meet the needs of Seneca students in a fiscally responsible manner within a learning environment".
The SSF wants to redesign their mandate for the academic year 2019-2020. The goal is to get the mandate more attention from the students. These handouts will provide students with all of the information they need if opting-in the SSF membership. Moreover, the new mandate should help the customer experience at the SSF office be more friendly. Instead of requiring SSF staff to explain basic information, the customers can get all the answers from the mandate. As a result, the SSF staff would have more time to assist students with other matters.
Solution
The new brochure communicates the manifold, varied benefits provided by the SSF with grids, bold typography, and energetic imagery. Simple 2D graphics elements along with boisterous colors define the distinctive identity of the SSF. Aside from the new brochure, I was asked to create a SSF slideshow for the Seneca open house. I also created some other promotion materials for the SSF after the successful launch of the new SSF 2019-2020 brochure.
