Logomark of
craftsmanship

Objective

TPK Corporation specializes in providing concrete drainage products for construction projects in Vietnam. To garner trust and incite market attention, the company needs to revamp its brand identity.

Solution

By using isometric systems and simple line art, I want to turn the company name into a conceptual symbol.The logotype represents company products and emphasizes the professionalism aspect of its identity. The overall design is dominated by the colors navy blue and white for a touch of modern. This bold and minimalistic palette also brings a sense of credibility and assurance throughout a series of functional stationery.