Cosmetic
Brand Identity
Concept
Packaging
Bring back the original definition of beauty
Objective
Sukin is an Australia skincare company. The company is well-known for its environmental-friendly products with affordable prices. I want to do a challenge in which I will redesign Sukin’s logo.
Solution
The current logo can be easily recognized by the leaf shape. In this challenge, I will keep the silhouette of the leaf in the new logo. I chose a humanist san-serif typeface in order to give the Sukin brand a kick while still obtaining a feminine aesthetic. By leaning slightly to the right, the new logotype looks like a soft touch from nature, which represents the excellent yet delicate crafts made by Sukin.
