Fusion design for
Mid-Autumn Festival

Objective

In Vietnam, during the Mid-Autumn Festival, people usually give each other mooncakes as gifts. A box of mooncake represents longevity, happiness, and prosperity. This is a great event to promote myself as well as to remind my clients about my services, which are graphic design, branding, and packaging. I decided to bake some mooncakes, design a package, and send it to my client.

Solution

The package of the mooncake is a non-traditional visual exploration, which represents my creative manifesto. The design focuses on fonts and selections of colors. Transitions between moon phases are indicated by the motion blurs and the on-going gradients from cold to warm colors.